The Research That Creates Kick-Ass Brands and Products

This episode is all about the research phase and what's involved...

It's about starting a project from scratch and where to look for information int he very beginning of the journey...

Where do we find people who want what we have?

How do we find out what their problems are?

How do we figure out how they speak about those problems?

How do we find the solutions that they truly want and need?

Let's talk about it!