Starting With The WHO, Not The WHAT

In this episode we talk about who we are serving and why we should start there.

I have done this wrong so many times

Now I finally know what the right way to do it is.

You've got to start with who, and go from there, connecting with people.

It is much easier to do that than it is to start with what and trying to find the who later.

Let's see what that looks like...